Selling Fish On Live Stream | Modernising Traditions
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Selling Fish On Live Stream | Modernising Traditions

January 15, 2020

[In Mandarin] Customers always tell me that I look like JJ Lin (Mandopop singer). They say that I look like him on video. It’s because they see me through their phones. The filter can help remove the blemishes on my face. That’s why I look better than in real life. Actually I am not very confident with my appearance. It doesn’t matter if I’m handsome or not. Doing business is all about building trust. [Laughs] [Cheerful music] We’re starting.
[Cheerful music] [Cheerful music] [Applause] Hello everyone! Good evening everyone! (People say that) eating swordfish belly will give you a good complexion. Really? If so, I have to eat more of it. I have been doing Facebook live for about seven months. When I first started I often got tongue-tied when talking in front of the camera. I would be nervous. You can look at the first Facebook Live video I did. I have not deleted it. I was talking incoherently. Then… I was very apprehensive. It went like that. My live bidding usually starts at 10 p.m. It will last till around 1 a.m. Hello Maggie GR! You’re the first person I see. Why did it become Maggie Peh? That’s so strange. Some of my customers will fall asleep during my live. The moment I appear, the view count drops. Gosh. Wife: Really going to sleep? M: [Laughs]
Wife: Really going to sleep? M: Hi Casey, you’re saying bye to me again. W: If you want to sleep, go ahead. I’ll be appearing on the Facebook Live soon. M: Don’t be like this. A cod fish chunk will cost $30-$36. Sometimes, customers find our fish expensive. Usually, I will explain that (our fishes are like) branded (goods). It’s like comparing clothes from pasar malam (night market) to clothes from LV (Louis Vuitton). The quality will obviously be different. For example, fish of Grade A quality is the freshiest. The moment you pick the fish up you will notice its bright eyes, red gills and its tender flesh. That’s what a good quality fish is like. I sell mainly saltwater fish here. Silver pomfret red snapper threadfin red grouper wild grouper. We have everything. The weirdest fish that I have sold so far is the longevity fish. Its English name is It can live up to 160 years. It’s hideous. It’s orange in colour and its eyes are big. It looks monstrous. But we don’t have it today. This fish weighs around 20kg. 10 to 20kg. It’s not really considered a special fish but the market doesn’t sell many of these. I need to return this to my neighbour first. [Laughs] [Whistling] Initially, I was here to help my mother with the accounting. Before that, I invested in some businesses but it failed. Back in Malaysia, my brother is doing live bidding as well. So I thought “Why not help my mum since she has been in the business for years?” Doing wholesale business is difficult to sustain. You can’t really earn much. That’s why I thought of doing live bidding in Singapore as well. From the wholesale market the fish gets delivered directly to the buyer. My mother is very open to new ideas They are also aware that times are changing. So they are generally supportive of new ways of doing business. Once you are live two hundred people watching your live is equivalent to having two hundred people walking into your shop. At the start, there were hardly any customers watching. There were less than ten customers. But after a month or two everyone started to know me. There were more and more customers coming on board. That’s how we grew the business. Watching my live there would normally be about two to three hundred customers. I’m actually very happy doing this every day because my customers are very kind. I’m also a very easy-going person so everyone becomes my friend. If you treat people well, they will treat you equally well. Recently, the child of one of my customers got diagnosed with cancer. We went to the hopsital to visit the child. The child is merely one year old. So I thought that I could do my part to help them. W: Thank you everyone. We hope the child will recover. M: Yes, we hope she will recover. We raised a total of $7500 that day. Then we donated the money to the family. It’s alright even if we did not earn that day. It’s good that we could help someone. Sometimes, you don’t need money to be happy. Money can be earned again. If we help to make someone happy we will be happy too.


  • Reply De Reaper September 2, 2019 at 10:38 am

    nice quality content and the video too.

  • Reply giv3nchy September 2, 2019 at 10:43 am

    omg 😮 he really does resemble like jj lin, had to do a double take 👀 i like his humour too🤣

  • Reply Guess Who September 2, 2019 at 10:57 am

    Jj lin selling fish.. haha..

  • Reply Lawrence Lim September 2, 2019 at 11:13 am

    He looks like JJ Lin !!

  • Reply Angel Tee September 2, 2019 at 11:17 am

    big salute to him

  • Reply brightasday shade September 2, 2019 at 11:19 am

    such a sweet and cute uncle, i really want to support his business!

  • Reply Are Gup September 2, 2019 at 11:23 am

    Gr8t thinking outside the box.. U need to still make a living selling fish or a farmer. I wish them prosperity and abundance ✨👍🏽✨

  • Reply Vanitha Nair September 2, 2019 at 11:29 am

    Sweet of him to use his platform to raise money for his customer’s child.

  • Reply TheSnufking September 2, 2019 at 11:41 am

    This video could've started at 0:45

  • Reply plumsweet September 2, 2019 at 11:42 am

    a charity bid for a child in need! super kind!! salute!

  • Reply sunburnsam September 2, 2019 at 12:06 pm

    What an awesome personality 🙂 Jia You !!!!

  • Reply Pooky Bear September 2, 2019 at 12:19 pm

    The first few secs.. He kinda reminds me of Li Rong Hao too 🤔

    God bless him and his family for helping out a child. True heart of gold.

  • Reply Dark Dancer September 2, 2019 at 12:41 pm

    Still love the videography. 💕💕💕💕

  • Reply Tan Ching September 2, 2019 at 12:41 pm

    Thank u for the great content once again!!!!!!

  • Reply Rey Putra B. September 2, 2019 at 1:41 pm

    this bro is really the man lor

  • Reply KRUSTED GT September 2, 2019 at 2:21 pm

    I love this guy!

  • Reply MrJazzBond September 2, 2019 at 2:36 pm

    People dislike the video? That's so fishy…

  • Reply Tongkat Ali-Activ Plus September 2, 2019 at 2:42 pm

    Good. We love live marketing

  • Reply Awucadoo YAIBA September 2, 2019 at 3:42 pm

    dam wholesome HAHA

  • Reply Englishing September 2, 2019 at 4:24 pm

    damn didn't know we had this kind of thing in Singapore

  • Reply Amit Upadhya September 2, 2019 at 6:58 pm

    Bloody hell , where did you find this man !? Really funny

  • Reply Vishnu Samosa September 2, 2019 at 8:19 pm

    4.01 sura meenu eh nadanthu poguthu mass thala

  • Reply Sarah Yeo September 2, 2019 at 11:51 pm

    I am a big fan of Lian Huat Seafood. My kids love their seafood, especially the fishes. They sell good quality fishes at affordable price. Comes with free delivery above a certain amount. Give it a try and you shall not regret. No longer need to go to the market👍🏻

  • Reply love02 all night September 3, 2019 at 3:44 am

    Such a unique way of selling

  • Reply Thecla Li September 3, 2019 at 4:44 am

    omg this is way too cute. I really love the editing style you guys used especially when subtitling his lives.

  • Reply yahwehsonren September 3, 2019 at 4:59 am

    Cancer cure 100% by sabah snake grass

  • Reply puppmups September 3, 2019 at 5:52 am

    jj sells fish now

  • Reply anchornomore September 3, 2019 at 12:02 pm

    He is so humbled makes him more handsome.

  • Reply Bea Gruy September 3, 2019 at 12:07 pm

    What language is he speaking?

  • Reply BBVIPs September 3, 2019 at 12:08 pm

    I came to know about his channel almost 6 months ago!!! I don’t buy fish la cause I don’t cook but quite fun to watch him ah

  • Reply M Devi September 3, 2019 at 3:04 pm

    Such a good hearted man!!

  • Reply sybol chris September 4, 2019 at 1:42 am


  • Reply Edric Wong September 4, 2019 at 2:34 pm

    What a sweet guy, his happiness comes from the simplest act of helping another!

  • Reply Katherine Z September 4, 2019 at 8:30 pm


  • Reply Charles Zhu September 5, 2019 at 1:00 pm

    That is a good thinking from him

  • Reply AmericanMeiling September 6, 2019 at 1:45 am

    🙀Lol 😸😸😸😸 you look nothing like my hubby 🙈 how rude LMAO

  • Reply Our Grandfather Story September 6, 2019 at 4:13 am

    Watch with English subtitles by enabling captions [CC]

    If you enjoyed this video and would like to help us share this with more people, do give us a hand and help us translate it here!

  • Reply xiao qing September 7, 2019 at 6:07 am


  • Reply charlie paul tompodung September 7, 2019 at 1:06 pm

    Greaaaat idea…you literally breaking the chain…your consumer can get more less price rather then buy it in supermarket

  • Reply Jiaqi Lau September 8, 2019 at 1:52 am

    I always like to watch his live, very entertaining even tho I don't buy cause my family don't cook! Just help to like a share his live videos if you happen to come across 🙂

  • Reply Rose Anģgraeni September 9, 2019 at 4:06 pm

    of course handsome cos he is guy …

  • Reply Cheng Dylah September 11, 2019 at 12:46 am

    To Mr Max Kee n his family:
    Well Done & Good Job Guys👍🏻😊.!
    Indeed im amazed and impressed w their online entrepreneurship skills and thoughtfulness to donate $7500 to help the cancer kid in need..👏🏻👍👏🏻🤗.!

  • Reply j , September 14, 2019 at 6:31 am

    cool sia

  • Reply Timotius Rudian September 17, 2019 at 4:10 pm


  • Reply Brainiac V October 3, 2019 at 10:51 am

    dont care what price i wish i could buy from this uncle!

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